about

LD Design

I have over 25 years of experience in the field of design with a Certificate of Design from the Massachusetts College of Art & Design.

The bulk of my experience has come from working for the Boston Athletic Association as their in-house graphic designer. Being a former competitive runner and working for the B.A.A. allowed me to bridge two passions. For them, I worked on a myriad of projects from print graphics, logo design, branding integration, signage, advertising, web and social media graphics, exhibit design, and more. I worked with marketing and communications to ensure a consistent branding strategy year to year for their various events and established consistent “themes” across various mediums. In addition, I was involved the collaborative multi-phase process of redesigning the organization’s logo to bring it into the 21st century. I was also responsible for creating logo usage guidelines and “corporate” branding kits in order to enforce logo usage requirements.

In addition, I contributed to the design and launch of the organization’s original website. As a result, I learned basic html and eventually designed additional websites. I have basic knowledge of CSS and have recently built a few websites using the WordPress platform.

The responsibility of a graphic designer is to listen carefully to the client and then assist him/her in executing that vision successfully. I feel I have the multidisciplinary design background and experience to execute successful design projects in a wide range of disciplines.

For any graphic design services please contact me at Lars Dietrich Design. Thank you!

SOFTWARE PROFICIENCY

ADOBE

InDesign

Illustrator

Photoshop

Acrobat Reader

Dimension

MICROSOFT

Word

Powerpoint

OTHERS

Sketchup Pro

Photos

Keynote

Pages